The best local SEO strategies to get your restaurant on the top of the list
Making a great website for your restaurant will drive more hungry customers into your restaurant or place online to-go orders. The restaurant business is one of the most competitive businesses out there, so you need to make sure your website is providing the customers what others are not. To improve your SEO ans increase your google rankings there are so many opportunities . To increase the ranking and position of your website and boost its web presence, you need to implement some excellent SEO strategy.
We will walk you through some of the simple tips to grow your restaurant using local SEO strategy that will help you rank higher for a very long time.
Determine your keyword research – The first local business SEO tip is to come up with your restaurant keyword SEO strategy because it lets you know what search terms people are looking for and that are related to your business or websites to prioritize them accordingly. To find terms take the help of broad search terms that include keywords that are related to your restaurant business in general or you can take the help of specific niche search terms that are keywords specific to your business. You can also make use of free tools like Ubersuggest to research these terms and then prioritize the keywords according to search volume and Cost Per Click.
Optimize your website and content – Do not make the mistake of writing irrelevant content. In your local business SEO approach, write high-quality relevant content for your website. Think and find about what your customers want to read and not what you think will help you rank higher because of some keywords you want to shove in there. Important piece are highlighted. Write strong and relevant titles, URLs, and use H2 tags. You can also use meta descriptions that will give the customer a glimpse of what’s on your website which can lead them to click on your website versus competitors. To help a customer decide in your favor so make sure to include them strategically around your website include real testimonials and reviews on your website.
Get your money in the results – A few years back, Google added menu data into their search results. With this feature, everything about the menu can be accessed. The purpose of showing up the menu in the search results is to drive business through your door. There is just downside that the customers won’t be able to see how the menu looks but if someone wants to see how your menu looks like, they can visit your website using the quick link that you set above. Always keep your menus updated with third-party apps or else Google will display outdated information.
Citation – Using citations for your local SEO strategy can bring a lot of benefits, and FourSquare and Yelp drive significant views, direct calls and traffic, and they’re particularly strong in queries for restaurants. These listings contain updated information, they are complete with favorable image and all reviews are responded to promptly. You can also try ranking your website higher using organic SEO. Organic is for free and it is easier to rank websites higher through that.
Schema – In this restaurant SEO tip we will discuss about Schema. Schema is a code that is delivered with your web page that sends to Google details about your page and its content. A while ago the Schema standards for restaurants were changed to add the ‘has Menu’ property to replace the previous ‘menu, and this property only allowed for a URL to the restaurant’s menu, which sends little information to Google regarding the specifics of the said menu, but ‘has Menu’ changes that. With this, you are telling Google much important information along with the location and
Dominate in Local search – Across all the major and relevant local search properties, start by standardizing data and optimizing listings, which includes a mix of search engine directories, social media sites, and industry-specific directory sites. Some tools can help you understand what directories and external data are out there and then you can ensure they are updated, and you can then work on optimizing the fields of information. This is to align with your focus terms identified in your keyword research. Focus on directories that matter and start with Google My Business and then branch out to various other websites.
Engage with customers on social media – Social media engagement can drive users to your site and it showcases what customers can expect to experience at your restaurant. Having a strong social media presence is very important along with a strong organic search presence as content, engagement, and popularity align with the important SEO pillars of relevance and authority for your local SEO strategy. So the first step you need to take is to develop a social media SEO strategy and follow through the implementation. The second step is to make sure to engage with followers and reply to inquiries promptly. If you communicate well, this will also improve your customer service. Though engagement with fans and promoting content on social media that funnels visitors to your main website, you will see an increase in visits from social networks.